• No products in the cart.

Whether it’s an everyday shade, or a brave bold lip, choosing the lip colour that works best for you is often an overwhelming and daunting decision. With New CID Cosmetics expert input, choosing the shade that is personalised to you can be simple and straightforward, ensuring lips have the WOW factor whatever the occasion.

New CID Lip Service

The main to factor to consider when choosing your lipstick shade is skin tone. Working with neutral and bold shades that flatter your skin tone, ensure your lipstick offers the most personalised and completing shade to you.

If your skin has a more pink or “rosy”tone and the veins on the inside of your wrist appear blue you are a cool tone. Look for lipsticks that have more of a pink/blue tone, shades of Fuschia, Rose, plum, Violet, Pillar Box and Ruby Red are complementary.

If your skin has a more yellow or “olive” tone and the veins on the inside of your wrist appear green you are a warm tone. Look for lipsticks that have more of a yellow/brown tone, shades of Coral, Peach, Beige, Brown, Rusty reds and Burgundy are complementary.

For “everyday” or more natural lipstick choose a colour which is in the same tone as your skin and don’t wear anything that is 2 shades darker or lighter than your skin tone. A good everyday lipstick will look good even with minimal make-up on the rest of the face.

For a “statement” lip colour generally choose a shade which is the OPPOSITE to your skin tone and either go much darker or lighter than you would for daytime. Ensure you keep the focus on the lips if wearing a statement lip colour and go for soft makeup on the rest of your face.

NEW i – pout

Light-up Lipstick

New i – pout is packed full of the moisturising agent Hylauronic Acid and provides a flattering and on trend demi-matte finish. Our signature lipsticks have the same staying power and colour pay-o as a matte lipstick but with a softer luminosity, leaving lips smooth, hydrated and saturated in gorgeous colour. As a guide, consider these i – pout shades for your skin tone:

Light/Fair Skin Tones

Everyday Essential: i – pout in Dusk Stylish

Statement: i – pout in Ruby Red

Medium Skin Tones

Everyday Essential: i – pout in Bare Nude

Stylish Statement: i –pout in Pure Coral

Darker Skin Tones

Everyday Essential: i – pout in Natural Nude

Stylish Statement: i –pout Deep Plum