Although I try to find 5 minutes by myself in my downstairs bathroom to get ready for work –there are always those mornings when the packing of lunches and school bags, putting out the recycling, feeding the animals and finding the PE kit has all taken longer than usual and when this becomes the most cursory of processes!
Those days I head out knowing that at least I have my quick fix handbag essentials!
With a bag full of miscellaneous “mum junk” from tissues to toy cars, crucial are products that are easy to re-apply and that don’t smash in transit!
With Hazel eyes I particularly like the Olive and the Ember i-smoulders but the range comes in a wide selection of colours from classic neutrals to more vibrant shades!
The innovative 2 in 1 liner and cream shadow can help even the most novice make up user or harassed mum create a Smokey eye in minutes and can easily take a look from day to evening!
Use the smoulder liner (you don’t need a steady hand) to create a basic line with a series of small dashes along the lid. Then use the sponge applicator with the cream shadow to blend upwards towards the crease of the eye.
To take this look from day to night repeat the process on the bottom of the eye and, if you want even more depth and drama, take the liner pencil and re-line the upper lash line!
As a woman in my 40s I love our i-conceal range because the highly pigmented but lightweight formula minimises creases.
I have olive skin so the medium shade is my hand bag essential as it perfectly blends with my skin tone.
I -conceal is water based so all you need is a bathroom and a mirror (or a water bottle and a car visor) to take the consistency from a concealer to closer to a foundation and you can therefore apply it as heavily or as lightly as needed. Perfect to cover the bags under my eyes, the broken veins around my nose or the occasional spot that pops up at the most inconvenient moment!
I love a strong lipstick but the i-gloss range is my handbag essential because gloss just makes you look polished.
Our award winning formulation is gel based so it never feels too sticky.
Spiced Berry is my i-gloss of choice as it is a true multi-tasker. Worn alone you have enough pigment for a glossy nude lip or it can be added over any colour to take the look up a notch. The light and mirror also mean that you can touch up your lips anytime and anywhere.