Blue is the new black when it comes to a Smokey eye this season and the catwalks and award shows have been full of beautiful women including Victoria Beckham, Kristen Stewart and Rachel Brosnahan all wowing with this look. But to

Aging, there is no getting away from it! But getting older is no longer the taboo that it once was and, with the recent trends for grey and lilac hair, some younger women these days actually want to look older! But

As the nights are starting to draw in and the days are getting colder we have been switching up our eye looks with a touch of gentle moonlight. To create this look we used the often overlooked Provence i-shadow palette.   Unlike the

Taking certain simple precautions when using makeup will both keep your makeup sanitary and make sure that you achieve the expected results. This week we wanted to take you through some of the best hygiene tips from the Makeup industry that

It is that time of year when our children are returning to school and here in the office that means taking a look at our own pencil and pencil sharpener or, under their other name, i-fix and sharpener! So what makes

Although New CID will never be a fashion forward range, we always like to examine current trends in beauty, cosmetics and hair because we know that our customers also want our range to stay ahead on the curve and make

The weather is scorching and you are off to the beach! You might be taking a bikini and a ‘best seller’ or maybe you are packing children, a picnic, buckets and spades, spare towels, and a sunshade - but however much

I-COLOUR Pros: Our i-colour cream eye shadows are really multifunctional, they can be used both as an eye shadow and as a creamy eye shadow base creating a delicate subtle shimmer under your powder shadow. The soft palette of our i-colours