As the nights are starting to draw in and the days are getting colder we have been switching up our eye looks with a touch of gentle moonlight. To create this look we used the often overlooked Provence i-shadow palette.   Unlike the

Taking certain simple precautions when using makeup will both keep your makeup sanitary and make sure that you achieve the expected results. This week we wanted to take you through some of the best hygiene tips from the Makeup industry that

It is that time of year when our children are returning to school and here in the office that means taking a look at our own pencil and pencil sharpener or, under their other name, i-fix and sharpener! So what makes

Although New CID will never be a fashion forward range, we always like to examine current trends in beauty, cosmetics and hair because we know that our customers also want our range to stay ahead on the curve and make

The weather is scorching and you are off to the beach! You might be taking a bikini and a ‘best seller’ or maybe you are packing children, a picnic, buckets and spades, spare towels, and a sunshade - but however much

I-COLOUR Pros: Our i-colour cream eye shadows are really multifunctional, they can be used both as an eye shadow and as a creamy eye shadow base creating a delicate subtle shimmer under your powder shadow. The soft palette of our i-colours

Eye shadow is the perfect way to complete a simple make-up look and its application needn’t be time-consuming, complex or involve purchasing endless eye shadow palettes (of which you only end up using two colours). In fact eye shadow doesn’t get

Although there are perms, permanent and luxury fakes, for many of us mascara is still one product we simply can’t feel dressed without! Mascara completes a look - helping you to look professional, put together and ready for your day…or night. And

New CID Cosmetics i-bronze Rio is our high pigment hero for creating the gorgeous glow of golden summer skin. Rio is baked for 24 hours and marbleized by hand in Italy. The blend of tones swirl together cream, bronze, pinks and

Our award winning i-groom Neutral is the key to creating the perfect brow to frame your face. This clever double ended make up tool has a triangular-shaped soft pencil tip suitable for all shapes of brow and a built in eyebrow